COMMUNICATION
Branding Stratery
We offer 3 different brand packages:
75% client effort
25% aligns effort
Client give us details on their chosen brand position based on the research.
Once Align have and understand all the information they give us, we create a brand design strategy proposal presentation.
50% client effort
50% aligns effort
Client will do most of the research beforehand.
Align would do a bit of research on the competitions positioning strategies.
Put together a workshop to help them position their brand using the information they have provided.
25% client effort
75% aligns effort
This package consists of 2 workshops.
1st workshop: present findings through research and learn more about the client's industry, Target Market, and Competition
2nd workshop: Create a brand positioning workshop.
The Project Alignment Communication (PAC)
In cases where the client does not need Branding strategy, we'll do what is called a “Project Alignment Communication” (PAC) Step.
Purpose: understand the project as best as possible, then explain and communicate with the client about the design direction
The PAC step is slightly different for each project, but these are 9 major steps in PAC.
PAC Process
